Les Fleurs du Déchet - I am Trash EDP - Etat Libre d'Orange

Les Fleurs du Déchet – The most desired scent, created from the unwanted

Olfactory Family: Green Woody Floral

Top Notes: Recycled Apple Essence, Recycled Bitter Orange, Recycled Green Mandarin

Middle Notes: Recycled Rose Absolute, Recycled Iso E Super, Recycled Gariguette Strawberry

Base Notes: Recycled Atlas Cedarwood, Recycled Sandalwood, Recycled Akigalawood

Perfumer: Givaudan

Launch Year: 2018

Some fragrances are born to seduce. Others, to disturb. But Les Fleurs du Déchet was born with a deeper mission: to move. This visceral creation by Etat Libre d’Orange invites us to look directly into the eyes of waste, oblivion, and decay… to discover within it an unexpected, poignant, and profoundly human beauty. Like a flower sprouting from compost, like a poem written on recycled cardboard, this perfume blooms where no one expects it, shaking the conscience as it caresses the skin.

Inspired by a childhood in New Caledonia and the ancestral values ​​of the Borindí people—guardians of harmony with Mother Nature—this fragrance embraces the philosophy of zero waste with an almost shamanic aesthetic. It is an ode to what we discard without looking back, but which actually contains the essence of our redemption. The scent begins with a citrusy and juicy burst of green mandarin, bitter orange, and recycled apple. None of this feels vulgar or forced: it is an unexpectedly pure symphony, as if nature itself knew how to tell us its story from the trash.

At its heart, Les Fleurs du Déchet reveals a recycled rose, wounded but majestic, intertwined with the airy lightness of Iso E Super and the wild sweetness of Gariguette strawberry. Here, romanticism is undecorated and unfiltered; It is raw, direct, almost brutal in its tenderness. The rose blooms not to please, but to claim its place in the world: the queen of a wild garden born of chaos.

The intensely evocative base is where the fragrance reveals its prophetic character. Atlas cedar, akigalawood, and sandalwood—all recycled—not only anchor the perfume with earthy depth and vibrant resin, but also proclaim a new olfactory manifesto: the luxury of the future will be circular, conscious, and wildly creative. This base is a full-bodied manifesto, where recycling is not a technique, but an art form.

Les Fleurs du Déchet does not seek to please everyone. It is not a complacent perfume. It is a provocateur with good intentions. A fragrance that rises like a perfumed sermon, delivered by a post-industrial poet who has scoured landfills and found ambergris among plastics. There is no nostalgia, but urgency. No moralism, but poetry. Perfume is a ritual, a secular prayer to the goddess of recycling, an offering of withered flowers that still retain an eternal scent.

In this context, the collaboration between Givaudan, Ogilvy, and Etat Libre d'Orange becomes a creative trinity that not only designs a perfume, but orchestrates a perfume rebellion. They have given birth to a messianic fragrance sold not with empty promises, but with a brutal truth: beauty is where we least expect it, and if we don't learn to see it there, we will be doomed to lose it forever.

It is a perfume that could have been written by Rimbaud if he had had access to synthetic molecules, or imagined by a science fiction animator with the soul of a druid. At its heart beats an alternate universe, where waste is transformed into art and flowers sprout from the sewers. There is no irony here, only an extreme sensitivity to the present and a profound desire for collective salvation.

Les Fleurs du Déchet is the mature, almost philosophical step forward in the irreverent and provocative Sécrétions Magnifiques. Here is a silent revolution that no longer shouts, but sings with the deep tone of one who has lived. It is a protest, a prayer, a bottled prophecy. And above all, it is an invitation to change—not only what we use on our skin, but how we live in this world.

May this perfume then be a banner for the new prophets of recycling, the lovers of the planet, the alchemists of waste. May it spread through cities and forests like an intoxicating whisper: there is still beauty in the trash. You just have to know how to find it.