In the origins of life, there was nothing but water and bacteria. Currently, they are at the origins of beauty.
In its new range of cleansing treatments, Valmont Cosmetics focuses on the skin ecosystem, favoring the balance of a healthy microbiota, thanks to the water from the Swiss glaciers and selected probiotics.
In order to clean better and with less effort, PURITY offers gentle and powerful products to remove the traces of contamination that dull the complexion and the most resistant makeup. Available in 9 different textures: PURITY combines sensory emotion, efficacy and goodness with the skin.
The makeup removal ritual is conceived as a true moment of well-being, pleasure and liberation, but also, and above all, as an authentic moment of beauty. A face to face with himself, without makeup or tricks. A decompression chamber. An invitation to leave the day behind and take advantage of moments of relaxation in your favorite armchair.
THE WATER OF THE GLACIERS (drops of softness). At more than 2000 meters of altitude, in the heart of the Swiss Alps, rises the Arolla glacier. Powered by snowfall, this mass of ice lets in pure, soft and perfectly balanced water. Rich in minerals, this water provides the skin with a perfect physiological balance, with exceptional virtues, being what enriches Valmont products and gives the skin the strength of ancient glaciers. The hardness of glacier water is 7ºF (degrees in French), which means that it contains 7 mg of calcium carbonate per liter. In comparison, the hardness of other waters in the Alps is 25ºF. This low figure attests to how soft this water is compared to water considered harder.
The composition of glacier water makes it ideal for use in Valmont Cosmetics cleaning products.
THE MICROBIOTA (a miniature world that does a lot for beauty).
Pillar of scientific research since 2008, especially with the HMP (Human Microbiome Project) started in the United States, currently the microbiota is recognized as a key element of health and beauty.
This ecosystem made up of billions of bacteria, yeasts and other microorganisms is currently considered an organ in its own right. To keep the skin in good condition, we need a high number and great diversity of microbial species. Thus, our good, strong and outnumbered microbes are capable of occupying all the space and preventing opportunistic pathogens from developing. This is the function of probiotics. In addition, since microorganisms compete for food resources, if we provide specific nutritional elements for good bacteria, we make sure to promote their development to the detriment of harmful bacteria. This is the function of prebiotics.
By acting as beauty preparers, the new products in the PURITY range remove make-up and cleanse, favoring the harmony of the skin flora.
INGREDIENT COMPLEX
Pro-beauties: from the Greek “pro” (for) and “bios” (life), Valmont Cosmetics transforms probiotics into pro-beauties (for beauty). Lactobacilli casei and acidophilus, well known in the food industry, are also true allies of beauty, which reinforces the skin's eco-flora.
The Yacón (also called the honey of the Incas), is a tuber rich in sugars that favors the growth of beneficial bacteria for the skin. Therefore, this prebiotic is one of the preferred ingredients to stimulate a healthy ecosystem.
Glacier water: thanks to its ideal mineral content, it favors tissue exchanges, boosts cellular metabolism and stimulates natural defense systems.
A TEXTURE FOR EACH PERSON, A PLEASURE FOR EVERYONE
Jelly, cream, foam, lotion, milk ... The new PURITY range offers an assortment of textures, all of them exquisite. Comforting or invigorating, these treatments offer each person the possibility to choose their preferred product.
PURITY RITUAL PRODUCTS ARE:
Icy Falls (refreshing facial cleansing jelly)
Wonder Falls (nourishing cleansing cream)
Bubble Falls (balancing facial cleansing foam)
Bi-Falls (biphasic eye makeup remover)
Aqua Falls (facial makeup remover water)
Fluid Falls (makeup remover) facial fluid cream)
Vital Falls (facial toner, softener, revitalizer)
Face exfoliant (facial revitalizing exfoliating cream)
Purifying Pack (facial purifying mask)