Memory Lane Collection

Ateliers Des Ors - Memory Lane Collection

Discover the new Memory Lane collection by Atelier des Ors, a celebration of the art of elegance and the origins of perfumery. This collection presents two new fragrances: Blue Madeleine and Villa Primerose, created by the talented perfumer Marie Salamagne.

In homage to the Villa Primerose in Grasse, a historic site dating back to 1886 and now the creative epicentre of the brand, Memory Lane evokes the early days of perfumery, when the most exquisite flowers were used to scent the leather gloves of noblewomen.

The sophisticated flowers, initially chosen to mask the strong animal scent of leather, marked the beginning of Grasse's renowned craftsmanship. Atelier Des Ors pays homage to this tradition by reimagining the classic combination of rose and leather, transforming the contrasting scents into a creative expression that enhances both elements.

The Memory Lane collection embodies a unique duality, blending delicacy and strength, masculine and feminine, past and future. It is a play of materials where the rose does not hide, but accentuates the leather, creating a deep and evocative olfactory experience.

Like the most vivid memories, these fragrances activate the olfactory senses and instantly transport you to specific moments in the past, reliving forgotten emotions and experiences with surprising intensity. Immerse yourself in nostalgia and timeless beauty with the Memory Lane collection by Atelier des Ors.