Giardini di Toscana

Giardini di Toscana

Immerse yourself in a sensory journey through the Giardini di Toscana collection, where each fragrance captures the very essence of the beauty and harmony of Tuscan nature. From the lush greenery of its gardens to the rich and exciting history of its perfumes, Giardini di Toscana offers a unique olfactory experience that transports the senses into a world of emotions and memories.

The Memory Lane collection, composed of the fragrances Blue Madeleine and Villa Primerose, is a tribute to elegance and the art of living. Inspired by the gardens of Tuscany, these fragrances evoke a wide range of memories, from childhood to intriguing moments, from the hypnosis of flowers to grandma's biscuits, from school pencils to energising citrus fruits. With each spray, a wave of emotions is unleashed, transporting the wearer on a sensory journey through the gardens of Tuscany.

Each Giardini di Toscana fragrance is the result of careful craftsmanship and a deep passion for perfumery. From the selection of the finest raw materials to the creation process, every step is carried out with love and dedication to ensure the highest quality and maximum customer satisfaction.

The history of Giardini di Toscana is intrinsically linked to the rich perfumery tradition of the region. In a picturesque medieval village in the Casentino Valley, in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened a bottega (small shop), which became the Perfumery, where you can still find the recipe book that the grandfather wrote about his experience as a pharmacist, which later developed into the creation of fragrances and ointments.

In the early 60's the business continued with his daughter Irma who, thanks to her style, turned the original business into a prestigious and elegant shop.

There Silvia was born, creator-composer of Giardini di Toscana designer perfumes, a line conceived as a combination of craftsmanship and innovation, using the finest raw materials, processed using ancient and fascinating techniques.

Giardini di Toscana is a line of designer perfumes, which is fully consolidated as ‘niche perfumery’.

Our creations always stem from emotions, memories, styles, arising from pure passion, rather than being deliberately conceived for mere marketing purposes.

Giardini di Toscana is the result of a natural evolution applied to the creativity of a family business, the satisfaction of a long-considered desire, the expression of harmony between people who share the same passions, a form of artistic expression that complements other similar expressions.

Perfumes have their origins in many different stories and each creation is absolutely original, peculiar, distinctive and matches unique personalities.

These fragrances attract attention, not because of their intrusiveness or intensity, but because of their aesthetic quality and originality, making them suitable for strong personalities, who are not simply looking to conform to current trends.

While conventional perfumery tends to impose the same scent on as many different age groups and styles as possible, in order to meet turnover targets, the niche strives to offer a different and unique fragrance to each individual personality. Empathy between perfume and consumer is absolutely paramount and the assistance provided in finding the right combination is the real added value that guarantees customer loyalty over time.

The niche therefore creates innovation and identifies products and fragrances that meet customer demand regardless of current trends, to guarantee a long-term return. The keyword of the Giardini di Toscana line is ‘eco-luxury’: luxury products based on organic and environmentally sustainable ingredients, with a high natural value. Today, the topic of sustainability is so important that it is no longer just a trend, but a real necessity.

Translating eco-luxury into perfume is the true mission of Giardini di Toscana fragrances.

The workshop is the place where Silvia Martinelli, among her scents and perfumes, manages to recreate small memories and enclose them inside elegant glass bottles.

Each perfume is the story of a memory, a journey, a feeling. The ability to contain this whole universe of suggestions and atmospheres inside a bottle makes Giardini di Toscana's perfumes priceless.

From her creative genius and in honour of her family history, Silvia decided to create her own line of products, reproducing her grandfather's ancient recipes and modifying them in the family workshop, to enhance their properties and the warm fragrances of the heart of Tuscany.